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Stations display at film premiere of Thomas the Train: King of the Railway

Film Premiere

Designed Thoughtfully. Crafted Lovingly. Presented Beautifully.®

Film Premiere

Designed Thoughtfully. Crafted Lovingly. Presented Beautifully.®

Film Premieres Photos

Cast with Poster
Stations display at film premiere of Thomas the Train: King of the Railway
Popcorn Display
Thomas the Train Cake Pops

A film premiere is the culmination of a lot of work involving many people. It offers a way to celebrate a milestone for all the people involved. It also offers a visible event or events to introduce the film to the public and create buzz with red carpet interviews, cast photos, fan involvement, and other elements to start the film down the path of global success!

If you're looking for catering for a film premiere, usually there are a few elements where we typically get involved...

Film Premiere VIP Events

A film premiere often celebrates an artistic work involving the effort and support of many talented people. Creating a separate space for those VIPs to celebrate and share private moments can often help them to have their moments in a big-picture premiere environment that may include media interviews, red carpet, fans, behind the scenes filming, etc. You might find that the brilliant minds that put together the current film might just be ready to get the gang back together again to take on the next creative challenge... As a caterer, this often means we can set up a separate area that feels a bit different from the main part of an event. Sometimes it's a bit slower and quieter, allowing for private conversations. Sometimes it's a bit more tailored to the tastes of the people on the marquee.

Film Premiere Press Areas

The press covering a film premiere often have an involved schedule. Keeping their energy up, voices hydrated, and hunger at bay can mean some additional positive write-ups and interview clips in the resulting coverage. As a caterer, this often means creating easy to graze spreads that allow for the press to grab a few bites or grab something energetic and run. We often like to make these items quick to eat and makeup and clothing friendly so as to keep those on camera feeling confident and looking their best.

Potential Measures of Success in Designing a Successful Film Premieres

How do you get your message to spread to the right places with the right commentary?

A film premiere is often an important marketing event to help tell the story of a film and get people excited to see it. Some elements that can help include:

  • Creating easy to photograph visual elements: A picture or video can go viral on social media at any time. While it's hard to control that lightning in a bottle, it certainly doesn't hurt to create the strong visuals and photo-taking opportunities to increase the chances it can happen. From a catering perspective, this can include bringing fans into the world of the film, using catering staff to help tell the story, and using food and drink to put people in the right mood, with hands ready, in the right places.
  • Taking care of media partners: It's hard for the press to send out an enthusiastic message if they're not feeling so great in the moment. We recommend having a varied spread that enables them to mix some grab and go items to get them into the field, some makeup friendly foods to keep them camera-ready, and something a bit heartier to give them the energy to put together a compelling cut of the story

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